A concept that transforms
Vega, Nicolas and Adèle are opening their shop, "Equinox". It brings together tattoo artists with distinctive styles and a warm bar with a rock/metal atmosphere, offering a wide range of original, natural soft drinks to suit every taste — before, during and after each appointment.
The brief was clear: create an identity consistent with the artists' dark styles that makes the shop instantly recognisable, while highlighting the benefits of caring for body and mind for optimal healing. Budget constraints called for an economical, digital-only solution. That is why we took time with the client during our meeting to understand everyone's expectations, and focused on creating an original identity built on a black-and-white two-tone palette.