Studio · Spirits · Food & Beverage · Hospitality

A blazing
passion

Artistic direction & strategy for houses that have something to say
— and finally want to say it right.

  • Wine Cellars
  • Cocktail Bars
  • Hospitality
  • Restaurants
  • Craft Breweries
  • Pop-up Stores
  • Wine Cellars
  • Cocktail Bars
  • Hospitality
  • Restaurants
  • Craft Breweries
  • Pop-up Stores
Charline Leroy, founder of Vermeil Studio

My name is Charline.

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Vermeil supports spirits brands, restaurants and
guesthouses seeking to rethink their artistic direction and
their strategy — without detours, without endless processes.

  • SOLO

    A single point of contact, fast and clear decisions.

  • SECTOR-FOCUSED

    Spirits, food & beverage, hospitality — mastered universes.

  • TURNKEY

    Artistic direction, strategy, launch — from vision to delivery.

Four pillars to completion.

  1. I

    Authenticity

    Deeply rooted artistic direction. From vision to delivery.

  2. II

    Storytelling

    A story told without telling yourself.

  3. III

    Small & Deep

    Less surface, more depth and meaning.

  4. IV

    Responsibility

    Clear commitments, kept and verifiable by us.

For every need, an offer.

Millésime

LONG-TERM PARTNERSHIP

INCLUDED

  • Full artistic direction
  • Brand & content strategy
  • Close monthly follow-up
  • Full access to the portfolio
  • Asset production
  • 6 free creative rounds per month
Book

Encas

THE EXPRESS AUDIT

INCLUDED

  • 360° brand audit
  • Positioning audit
  • 90-day action plan
  • Recommendations
  • Turnkey documents
  • Exploratory visit / market coming soon
Book

Let's talk about your
brand.

First eighty minutes, no commitment.
Leave with three actionable work directions, ready for the market.