Concepts · Spirits · Food & Beverage · Hospitality

A blazing
passion

Artistic direction & strategy for passionate people who have something to say
— and want to be heard.

  • Wine Cellars
  • Cocktail Bars
  • Hospitality
  • Restaurants
  • Craft Breweries
  • Concept Stores
  • Wine Cellars
  • Cocktail Bars
  • Hospitality
  • Restaurants
  • Craft Breweries
  • Concept Stores
Charline Leroy, founder of Vermeil Studio

My name is Charline.

With a background in people-facing roles and academic and professional training in branding and project management, across both communication and marketing, I help businesses that want to stand out build a strong visual and strategic identity.

Raised on art and its history, I pay particular attention in my work to expressing the vision of the people I work with, and to how the result of our collaboration is received.

If words alone could make you stand out, there would be no reason to create from scratch.

I support concept stores, spirits brands, restaurants and
hotels that want to rethink their artistic direction and
their strategy to establish themselves — without detours, without endless processes.

  • SOLO —

    A single point of contact, fast and clear decisions, made easier through a dedicated client space.

  • SECTOR-FOCUSED —

    Spirits, food & beverage, hospitality, concept stores. Varied subjects, all mastered.

  • TURNKEY —

    Artistic direction, strategy, launch — from first thoughts to delivery.

Four pillars to completion.

  1. I

    Authenticity

    A consistent, relevant artistic direction. Follow-up from vision to delivery.

  2. II

    Storytelling

    A memorable story, told without stumbling.

  3. III

    Small & Deep

    Less skimming, more depth and meaning, in thinking as in action.

  4. IV

    Responsibility

    Visible, long-term commitments, verifiable by all.

For every need, an offer.

Millésime

LONG-TERM PARTNERSHIP

INCLUDED (on top of the Gourmet pack)

  • Full artistic direction
  • Brand & content strategy
  • Close monthly follow-up
  • Deliverables on demand + templates
  • 3 months of free follow-up after launch
  • Priority revisions
Book

Encas

THE EXPRESS AUDIT

INCLUDED

  • 360° brand audit
  • Near-instant report
  • 90-day action plan
  • Recommendations
  • Turnkey documents
  • Exploratory visit / market coming soon
Book

Let's talk about your
brand.

First eighty minutes, no commitment.
Leave with three actionable work directions, ready for the market.